Tag Archives: youtube

The cookbook vs. YouTube

Photo of Jamie OliverYesterday I hope I demonstrated that cookbooks continue to be successful products for publishing houses and dominate the bestselling hardbacks chart, despite challenges from recipe websites and TV. In today’s post, I’m thinking about how the recipe book can compete with YouTube, and what the competition might mean for the future of the print publication of the cookbook. Continue reading

‘Social talent’

A recent article in the Guardian inspired me two write a blog post about the future of publishing with regards to YouTubers. For those who are unsure, a ‘YouTuber’ is really anyone who uses or publishes videos on YouTube, but the label now mainly seems to refer to the stars of YouTube – Zoe Sugg, Alfie Deyes, and Tyler Oakley to name a few. Continue reading