A new reading app aimed at young adults launched in Britain a few days ago. The app, called Blloon, is the product of a Berlin startup company and follows a freemium model. You can download the app now for free and you are given 1000 pages worth of credit to start reading with straight away. After the 1000 page trial is up, you can gain more credits by reviewing books that you’ve read and by sharing books on social media platforms, or by paying for them.
I’m a little shocked at an article I found on the FutureBook blog about ebook reading habits on mobile phones, a topic that is being discussed this week at the Frankfurt Book Fair. The article summarises the results of a survey taken by 3000 consumers in the US and the UK by Michael Cairns and Publishing Technology, and describes how many people use their phones to read ebooks. Continue reading