Tag Archives: marketing

‘Social talent’

A recent article in the Guardian inspired me two write a blog post about the future of publishing with regards to YouTubers. For those who are unsure, a ‘YouTuber’ is really anyone who uses or publishes videos on YouTube, but the label now mainly seems to refer to the stars of YouTube – Zoe Sugg, Alfie Deyes, and Tyler Oakley to name a few. Continue reading