A new reading app aimed at young adults launched in Britain a few days ago. The app, called Blloon, is the product of a Berlin startup company and follows a freemium model. You can download the app now for free and you are given 1000 pages worth of credit to start reading with straight away. After the 1000 page trial is up, you can gain more credits by reviewing books that you’ve read and by sharing books on social media platforms, or by paying for them.
It is a common misconception that ebooks are cheap products, and are less valuable than their printed counterparts. To the consumer, it perhaps seems that all a publisher has done is copy and pasted the text of a printed novel into a piece of software, saved it, and uploaded it to an ecommerce site. What the consumer might not realise is that there are costs involved in the publishing of ebooks, just as there are costs in making a physical product (have a look at this article on The New York Times’ website for some information about the costs of publishing an ebook). The misunderstanding that the price of an ebook is mostly profit for the publisher is problematic, and it needs to be addressed. Continue reading
Matthew Yglesias posted a powerful article on his website, Vox, on Wednesday in which he attacks book publishers. His argument is very clear and one sided to an extreme, with strong subheaders like ‘Publishers are superfluous’, and ‘Book publishers are terrible at marketing’. Yglesias’ article, in my opinion, fails in many areas. To a reader with knowledge of the publishing industry, there are lots of inaccuracies in what he says, and to a reader without knowledge, the article seems to be too biased to be credible. Continue reading