Tag Archives: digitalisation

The cookbook vs. YouTube

Photo of Jamie OliverYesterday I hope I demonstrated that cookbooks continue to be successful products for publishing houses and dominate the bestselling hardbacks chart, despite challenges from recipe websites and TV. In today’s post, I’m thinking about how the recipe book can compete with YouTube, and what the competition might mean for the future of the print publication of the cookbook. Continue reading

Reading on a mobile?

I’m a little shocked at an article I found on the FutureBook blog about ebook reading habits on mobile phones, a topic that is being discussed this week at the Frankfurt Book Fair. The article summarises the results of a survey taken by 3000 consumers in the US and the UK by Michael Cairns and Publishing Technology, and describes how many people use their phones to read ebooks. Continue reading